Advertising is about the advertising industry and how to create and manage advertising campaigns.

Studying in this area involves learning about how advertising works.

This includes learning about what consumers respond to and how to work with organisations whose goods and services are being promoted.

Advertising s also usually about marketing and sales strategies and how to manage a portfolio of ads.

NZ university majors related to this area

Though in the same subject area, they may be very different.

Did you know?

Internet companies Google and Facebook are fundamentally advertising companies, as most of their revenue is from advertising.

Examples of career opportunities

Most entail additional learning (lifelong learning!).

  • Advertising executive
  • Advertising copywriter
  • Advertising account manager
  • Marketing manager
  • Advertising and promotions manager
  • Media buyer
  • Television or radio executive
  • Internet company executive
  • Newspaper executive
  • Brand manager
  • Promoter
  • Academic

Income and employment prospects


145% of national
median earnings


Further study
Other or unknown

Figures based on young domestic graduates 5 years after graduation. Source: Ministry of Education.

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